SHUTKIZ
SHUTKIZ
Overview
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Shutkiz is revolutionizing Bangladesh’s dry fish industry by ensuring high quality, chemical-free, hygienic, and affordable dry fish products with a modern touch and global market readiness.
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Problems in the Market
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Poor quality control and contamination
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Use of harmful chemicals
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Outdated processing techniques
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Inefficient supply chain
Shutkiz Solutions
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100% chemical-free, sun-dried, and safe dry fish
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Affordable pricing to reach the mass market
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Available in retail stores, online, and delivery platforms
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Modern vacuum packaging for freshness
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International quality standards for export potential
Market Opportunity
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Total Addressable Market (TAM): BDT 5,000 Cr
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Serviceable Obtainable Market (SOM): BDT 75 Cr
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10 million households consuming dry fish
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Target: Capture 1.5% market → 1.5 lakh households
Business Model
Revenue streams:
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Direct retail sales
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Online/e-commerce sales
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Wholesale to restaurants/hotels
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Export to international markets
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Competitive Advantages
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Premium quality with modern hygiene practices
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Strong branding and customer trust (10,000+ customers)
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Ready-to-cook, odor-free packaging
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Competitive pricing
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Retail + Online presence
Unique Initiatives
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First-ever dry fish cooking competition
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Dry fish recipe book
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Network of 200+ dry fish chefs
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350+ recipe innovations
Traction & Growth
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Available in 20+ retail outlets
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3x annual sales growth
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10,000+ satisfied customers
Team
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CEO: Tawhidul Islam
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CMO: Mizanur Bhuiyan
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CFO: Sharmeen Sultana
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Sales Exec: Jahedul Alam
Future Roadmap
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May 2025: Super shop showcasing
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Aug 2025: Launch dry fish cloud kitchen
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Nov 2025: Open specialized restaurant in Cox’s Bazar
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Dec 2025: Enter global markets
Financial Projections (BDT in Millions)
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2025: 150M
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2026: 350M
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2027: 750M
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Investment Ask
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BDT 5 Million for 15% equity
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Fund Allocation:
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Raw Materials – 40%
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Infrastructure – 20%
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Machinery – 20%
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Marketing – 20%
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